The platform has been technically complete for a while — bookings work, payments work, 9 verticals work. What was missing was the "commercialisation + acquisition" layer that turns the platform into a business. We just landed two phases of that work.
Phase A — Money-ready (week 1)
A1 — Pricing + Stripe Billing on the platform side. Four tiers
(Starter free, Growth $49, Pro $199, Enterprise sales-led),
Tenant.planTier column, full /pricing page, self-serve
/provider/billing with usage meters, Stripe Checkout + Customer
Portal endpoints, webhook handler. Real Stripe products go live
post-UAT.
A2 — Legal trust foundation. /privacy, /terms, /dpa, /security —
written to be specific (named sub-processors, GDPR Art. 28 SCC
annex population, real retention rules) rather than boilerplate.
GDPR self-serve endpoints: GET /v1/me/data-export (Art. 15/20)
and POST /v1/me/delete (Art. 17). CCPA-friendly cookie banner.
Phase B — Funnel open (week 2)
B1 — Demo tenant + product tour. demo.orkestr.in is a real
populated storefront with 6 offerings, 4 bookings, 3 reviews.
/pricing links to it with ?tour=1 which launches a 5-step
overlay tour. No signup needed.
B2 — 9 per-vertical landing pages. /for/taxi,
/for/yoga, /for/event-venues, /for/photography,
/for/coworking, /for/equipment-rental, /for/classes,
/for/services, /for/flights. Each one reuses the storefront
template preview tinted with a vertical-appropriate brand colour.
JSON-LD Service schema for rich results. Each landing CTA links to
/signup?vertical=<key> so signup can later auto-install the
right starter pack.
B3 — Integrations directory + 5 competitor comparison pages.
/integrations lists every fulfillment integration (Bookalimo,
Duffel today) plus a "Payments & platform" section pointing at
/security. /vs/calendly, /vs/acuity,
/vs/square-appointments, /vs/simplybook-me, /vs/ycbm —
each comparison cites the competitor's pricing page + a
verified-as-of date. Honest about where the competition wins so
the pages don't read as defamatory.
B4 — Referral attribution loop. The "Powered by Orkestr" badge
on every storefront is now a real ?ref=<tenantId> link.
Middleware writes a 90-day cookie; signup persists a Referral
row tying the new tenant back; first confirmed booking flips
the referral to CREDITED and notifies the referrer's staff.
/provider/referrals shows the share link + credits earned.
What comes next — phase C
- C1 — Blog + changelog. You're reading it.
- C3 — Sales-lead capture (already shipped —
/contactform +/admin/sales-leadsCRM). - C5 — NPS modal (already shipped — collects 30-day post-signup feedback).
- C4 — Funnel analytics + MRR dashboard (next session).
- C2 — PH/HN launch kit + Zapier app (last, when everything else is stable).
If you want to track along, sign up free — most of this is visible from day one.